MEET
SNOWGLOBE
2018

In this solo project, I executed a spot for Snowglobe 2018, a music festival that MTV had recently acquired, to drive traffic to the ticket sales site. Since Snowglobe was an existing property, our strategy building intrigue and excitement rather than explain the mechanics of the festival. In execution, we included the necessary talent laundry list while also focusing on experience and feeling to ensure that people could imagine themselves at the festival. 

© Madison Calicchia

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