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MEET
SIESTA
KEY
With Siesta Key back for a second season, we were challenged to find a way to secure new audiences while also maintaining our current fanbase. By working as part of a small team, I was able to participate in every phase of this campaign.
To tap into our new target audience, we approached our creative from a much darker place than past seasons. I sourced the song for this campaign which laid the groundwork for this darker direction and ultimately convinced our execs to greenlight this very different approach to Siesta Key. By creating a campaign that focused on eliciting a feeling, we were able to achieve high viewership and expand our audience.
01:00
Play Video
TRAILER
00:20
Play Video
TEASE
00:20
Play Video
RIVALS - MALE AUDIENCE
00:20
Play Video
RIVALS - FEMALE AUDIENCE
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