MEET
RIDICULOUSNESS

In my first set of solo projects at MTV,  I was tasked with creating two sets of one-off promos for Ridiculousness.

For the Hartdiculousness special, I wanted to showcase the lovable nature of Kevin Hart while also emphasize the caliber of talent for this special. By using the special's title as inspiration, I created a spot that united the antics from Ridiculousness and the ridiculousness of Kevin Hart.

For our night change announcement, the goal was to ensure that people would retain that something was happening on Fridays. Drawing from the irreverent nature of the show, we made spots that drove home our Friday air date with excessive (and effective) repetition.

© Madison Calicchia

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