The MTV Movie & TV Awards is one of the network's most significant and iconic tentpole events along with the VMAs. We were challenged to not only celebrate our host, Zachary Levi but also celebrate the nominated movies & TV shows in a lighthearted way. By leaning into the ampersand from the MTV Movie & TV Awards logo, we set out to execute a campaign of inclusivity. To be part of one fandom doesn't preclude you from being part of another.
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As the campaign progressed and moved from ideation to execution, our on-the-ground team shrunk, allowing me to solo-produce edits for several spots. In doing so, I was able to deliver a large number of effective promos to air.