As the solo writer-producer, I was challenged by our CD to find a way to sell season three of Martha & Snoop: Potluck Party Challenge as a fun show with a low cost of entry. Audience research indicated that viewership was driven most heavily by the two co-host's dynamic rather than the mechanics of the show itself; in turn, we elected to abandon the traditional explanatory approach to the show's new mechanics and instead highlight Martha and Snoop's relationship. 
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Ultimately, we successfully one-upped season three's "Ghost" promo with our fun, exciting, sexy Titanic spot. We were trending on social platforms and discussed through mass media outlets. Our promo was awarded a 2019 Clio Silver Award and "The Most Surprising/Creative Trailer" at the 2019 Cablefax Awards.