Our launch for Jersey Shore Family Vacation Part 2 was an all-encompassing campaign that started with the launch of the new season and has continued through episodics. For the launch, I worked in a small team, and we were challenged to sell the season as equally humorous as the past seasons while also showcasing the cast's return to "real life" situations. 
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As the campaign moved into episodics, our writing team pared back to two writers. Our through-season strategy was to pair dramatic moments with comedic language in our :20 and :10 episodics while showcasing the lighthearted situational humor in our short five-second bumpers. 
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Working on this project allowed me the opportunity to create a campaign from the very beginning to the very end. As such, I was able to develop diverse spots with diverse language at varying lengths, strengthening my ability to convey a narrative regardless of duration.