MEET
the
holi-slay
spectacular

It's the first-ever RuPaul's Drag Race Christmas extravaganza! We executed this spot to excite fans and new viewers. Because this spot aired between Drag Race Season 11 and All Stars Season 5, we used this Holiday Special promo to continue to engage existing audiences during the hiatus while inviting new viewers to participate in something with a lower barrier of entry.

© Madison Calicchia

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